{"title":"EIN","description":"\u003cp\u003e\u003cspan\u003eEIN Knitwear is a Cairo-based handmade knitwear brand crafting premium Egyptian cotton pieces with purpose. OEKO-TEX certified and free from harmful materials, every item is handmade by financially distressed single women we train and employ — giving them fair pay, flexible hours, and a path to independence. Slow fashion, made to matter.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"the-iconic-coloured-cover-up-beige-orange-navy-by-ein","title":"The Iconic Coloured Cover Up - Beige Orange Navy - by EIN","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eCrafted from luxurious Egyptian cotton, this relaxed crochet cover up captures the spirit of endless summer days. Lightweight, breathable, and effortlessly stylish, it features bold colour-block panels in beige, orange, and navy, finished with playful fringe detailing for added movement and character.\u003cbr\u003e\u003cbr\u003eDesigned with a flattering V-neckline and an easy oversized fit, it slips seamlessly over swimwear while remaining elegant enough for beach clubs, resorts, and coastal escapes. Handcrafted with care, this timeless piece combines comfort, craftsmanship, and individuality in one unforgettable summer essential.\u003cbr\u003e\u003cbr\u003e100% Egyptian Cotton\u003cbr\u003eOpen Crochet Mesh Knit\u003cbr\u003eRelaxed Oversized Silhouette\u003cbr\u003eV-Neckline\u003cbr\u003eFringe Hem Detail\u003cbr\u003eLightweight \u0026amp; Breathable\u003cbr\u003eHandcrafted in Egypt\u003cbr\u003eOne Size Fit\u003c\/span\u003e\u003c\/p\u003e","brand":"Betty \u0026 The Brands","offers":[{"title":"Default Title","offer_id":57749094465868,"sku":"EIN01","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/0813\/8316\/files\/592F354C-58DD-4306-BEE7-636B3FDB0119.png?v=1781000779"},{"product_id":"the-iconic-offwhite-cover-up-by-ein","title":"The Iconic offwhite Cover Up - by EIN","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eCrafted from premium Egyptian cotton, this timeless crochet cover up is designed for effortless summer dressing. Lightweight, breathable, and beautifully soft against the skin, it features an elegant open-knit construction that keeps you cool while adding texture and sophistication to your beachwear collection.\u003cbr\u003e\u003cbr\u003eThe flattering V-neckline, cap sleeves, and adjustable tassel tie waist create a feminine silhouette that can be worn loose or gently shaped to your preference. Its crisp white colour brings a fresh, coastal feel that pairs effortlessly with any swimwear, making it a versatile choice for beach days, poolside lounging, and holiday escapes.\u003cbr\u003e\u003cbr\u003eHandcrafted with attention to detail, this piece combines comfort, style, and quality craftsmanship in a design that never goes out of season.\u003cbr\u003e\u003cbr\u003eFeatures\u003cbr\u003e\u003cbr\u003ePremium Egyptian Cotton\u003cbr\u003eOpen Crochet Knit Design\u003cbr\u003eAdjustable Tassel Tie Waist\u003cbr\u003eFlattering V-Neckline\u003cbr\u003eCap Sleeves\u003cbr\u003eLightweight \u0026amp; Breathable\u003cbr\u003eSoft and Comfortable Feel\u003cbr\u003eHandcrafted in Egypt\u003c\/span\u003e\u003c\/p\u003e","brand":"Betty \u0026 The Brands","offers":[{"title":"Default Title","offer_id":57749125136716,"sku":"EIN02","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/0813\/8316\/files\/85FA0EA0-948F-4E16-B1A3-364760C38D9D.png?v=1781001707"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0819\/0813\/8316\/collections\/2E208976-6567-4C2A-B9D4-54F6E21B30D3.png?v=1781002255","url":"https:\/\/bettyandthebrands.com\/collections\/ein.oembed","provider":"Betty \u0026 The Brands","version":"1.0","type":"link"}